Radio Big FM - Copywriter - Brand Solutions

Position Title: Copy-Writer 

Dept.: Radio Operations

Reports to: Regional Solutions Head

Basic Purpose:

Copywriter is accountable for ideating / conceptualizing brand related solutions for various brand basis the brief received from the cliental.

Typical duties and responsibilities:

Specific responsibilities vary from client to client, but typical work activities include but not limited to:

- Conceptualizing, Ideating and Writing lucid copy (long as well as short).

- Should be able to Convert briefs into result oriented creative copy.

- Developing highly effective, original and targeted marketing copy for the promotion and sale of goods and services.

- Working in tandem with other departments of an Organization and writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.

- Interacting with clients from time to time and advising them regarding content related issues.

- A thorough understanding of the target audience and maintaining the right tone of voice while writing copy

Job Specification:

- Mass. Comm Degree preferred

- Excellent command over the local language. Expert writing skills, editing and proof reading abilities.

- Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.

- Creative bend of mind with strong visualization skills.

- An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit.

- Exposure to writing print promotional materials, online web content, press releases, copy to assist advertising and marketing efforts, etc.

- Quick idea generation, ability to come up with ideas at a drop of a hat.

- Delivering within short time frames and meeting tight deadlines.

- 4 years plus relevant experience in Media Industry

Salary Offered : 6 - 10 Lpa