QX Lab AI - Vice President - Digital Marketing

Vice President of Digital Marketing

Job Title:

Vice President of Digital Marketing

Description/Details of Company : At QX Lab AI, we are united by a common vision - empowering ordinary individuals with the tools to achieve extraordinary results. Our diverse team of dedicated professionals is passionately committed to a shared mission: to learn, share, and collaborate within a multilingual platform, ultimately striving to be a responsible Artificial General Intelligence (AGI) company. Embracing diversity and fostering a culture of growth, we recognize the strength that varied perspectives bring to our work. Our endeavors span across diverse neural language domains, with a focus on researching solutions that empower not only individuals but also corporations, large global institutions, and governments. We take immense pride in not only being sustainable but also a responsible AGI company, where our commitment to growth, culture, and diversity drives our pursuit of extraordinary results in the field of artificial intelligence.

Job Location: Mumbai

Eligibility Criteria and Skills:

- Masters Degree - MS/MBA in Marketing or allied fields from top global universities.

- Prior experience of at least 8-10 years in a similar role.

- Proven working experience in digital marketing A good knowledge of digital marketing, including brand marketing, PR, content management, & and performance marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords and Facebook campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Experience in Media, PR, Marketing and similar agency handling

- Adept at building relationships, and liaising with multiple stakeholders, and thrive in matrix environments.

- Strong leader who has built, scaled, and led high-performing marketing teams.

- Strategic thinker & and problem solver with the ability to be hands-on.

- Have excellent written and verbal communication skills

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

No. of Positions: 1

Job Descriptions:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Building brand awareness and generating innovative ideas to promote the brand/product.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Create integrated and cost-effective digital strategies, marketing strategy and plan. Managing and reviewing the marketing budget.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness.

- Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/social)

- Collaborate with internal teams to create landing pages and optimize user experience

- Building a high-performing marketing team and ensuring effective coordination with other teams.

- Keeping updated on market trends and competitor strategies.

- Drive value for the organization.