Quarry Luxury Stones - Content Strategist

Roles & Responsibilities:

- Creating specifications and appropriate content for the brand's designated audience

- Strategizing and improving content delivery and promotion

- Drive integrating content strategy and time-specific brand campaigns to drive campaign goals.

- Create and edit content, mobilising storytelling opportunities on all channels - owned, earned and paid platforms

- Championing content marketing strategy across the company

- Measuring and analyzing what's working and what isn- t with regard to the brand's content marketing efforts

- Work with internal creative resources to deliver content assets.

- Conduct keyword and SEO research to understand customers- needs

- Follow industry-related news and generate ideas around trending topics

- Track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.

- Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.

Requirements

- Excellent oral & written communication skills

- Skilled at writing and copy editing, including writing in different voices and styles, for a variety of target audiences.

- Familiar with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign Adobe After Effects, Adobe XD, Sketch and Principle.

- Team lead experience

- Understands digital measurement metrics

Qualifications:

- UG Qualification: Bachelors of Mass Media/ Journalism/ Arts

- MBA will be added advantage

- Preferred experience of 4-5 years in content writing

- Team lead experience would be preferred