Quantitative Market Research Role - Pharma/Healthcare

Exp: 5 + years to 13 years

Location: Bangalore

Skills: Quantitative Market Research , Statistical Tools

Key Responsibilities:

- Project Execution: as a brand engagement leader, responsible for

- Leading multiple projects and deliver on quality execution & on-time delivery of the quantitative market research projects

- Collaborating with brand & MR team stakeholders in approach development, and to present final outputs to team & provide recommendations

- Detailed quality check to ensure all standard quality check measures are met

- Proposing & implementing analytical methodologies & techniques that delivers on strong story and insights generation with effective visual, written, and verbal delivery to business partners

Project Management :

- Leads larger and longer projects with higher visibility & impact; facilitates multiple team / business partners; able to develop project plans

- Partner with Project Managers and Privacy team to ensure all necessary compliance and finance guidelines are met during project set-up & execution

- Educates self and others on complex analytical methodologies & approaches / data centric market research solutions and gains supports for ideas; communicates effectively with a purpose; able to influence the project team & stakeholders to seamlessly execute the project

- Establishes key relationships with business partners; develops solutions to meet needs. Is able to drive conversations with business partners and advisors leading to increased capability and project penetration

- Ensure that the screening criteria and recruiting lists for each project are appropriate to business goals

Education Requirements: Graduation/MBA/Post Graduation from a Tier-I institution

Experience related requirements :

- 4 to 8 years of experience in quantitative discipline and advanced statistics within consulting organization, brand teams in pharma companies or healthcare consulting companies with demonstrated ability to efficiently execute in an ambiguous environment

Technical Skills:

- Strong experience within quantitative market research with sound data acumen & skills

- Statistical and advanced analytical background and their application in Quantitative Market Research

- Should have relevant knowledge & working experience on statistical and complex analytic approaches like Conjoint, Customer Segmentation (Decision Tree, K-Cluster, Rain Forest, etc.), Bayesian Networks, Regression & Correlation, Pricing, Factor analysis, etc.

- Requires commercial and pharma experience (would be value addition if available). Provides strategic insights to Advisors, Brand Teams to shape/develop program/brand strategy. Brings deep understanding of data synthesis and awareness on data innovations within quantitative market research in an external environment

- Knowledge of statistical packages and tools (SPSS, Q, or similar) and Commercial databases like MIDAS, LAAD, APLD, etc.

- Experience working on tools like R, Python; and hands-on with data visualization & reporting tools like Tableau and Power BI

- Integrates research, intelligence, and alternate datasets to generate insights that facilitates decision making

- Experience in curating data that can be leveraged for machine learning/AI training using primary market research data is a plus

Soft Skills :

- Strong work ethic, personal motivation, and team player who is dynamic and result oriented

- Proven teamwork and collaboration skills. Ability to manage multiple partners / projects

- Attention to detail and ability to solve business problems through analytical reasoning

- Good interpersonal and communication skills

- Self-Driven and has ability to effectively present and defend analyses