Quantiphi - Manager - Product Marketing - iSchoolConnect

About the company:

Quantiphi is a category defining applied AI, Data Science and Machine Learning services company focused on helping organizations translate the big promise of Big Data, Artificial Intelligence & Machine Learning technologies into quantifiable business impact. Quantiphi counts among its clientele major industry-leading companies across a diverse range of industries such as Insurance, CPG, Healthcare, Retail among others.

For more details visit: http://www.quantiphi.com

About iSchoolConnect:

iSchoolConnect is leveraging the power of artificial intelligence in the field of higher education. We are working on building tools that enable students find and apply to the perfect University using technology. Some of our features include an intelligent chatbot that answers all questions about higher education, a recommendation engine that shows students where they have the highest chances of admission, essay and SOP analysis and a single application to apply to multiple universities. We have partnered with Google to build these tools for global Universities so that they can better manage student admissions and interactions.

Website: https://ischoolconnect.com

Role: Product Marketing Manager

Experience Level: 2 to 5 Years

Work location: Mumbai, Malad (W)

Job role:

- Develop and implement an online + offline B2C marketing strategy

- Conceptualizing and oversee execution of large-scale digital marketing campaigns.

- Build customer outreach strategy through market research, audience segmentation

- Experience working with cross functional teams across operations, engineering and design

- Adapt strategy based on customer feedback and behavior

- Build the brand identity and perception of iSchoolConnect in the eyes of our target audience

- Responsible for increasing iSC's user base

- Working with business analyst to understand user behavior and translate insights into feature requests for an engineering team

- Organize A/B tests to gauge user behaviour and coordinate with engineering team for the same

- Scale existing marketing initiatives

- Growth hacking iSchoolConnect

- Online reputation management

- Knowledge of SEO

Skills:

- Prior experience with working in a B2C product marketing team (startup preferred)

- Excellent written and verbal communication and people skills

- Excellent people and managerial skills

- Excellent problem-solving skills

- Knowledge of Google Adwords, Facebook ad manager

- Proficient with Google Analytics

- Proficient with growth hacking techniques

- Creative thinking

- Self-starter and taking initiative