PVR Cinemas - Senior Manager - Marketing

Designation : Senior Manager-Marketing

Industry : Events/PR/Advertising

Past Exp : Intellectual event properties conceptualization to execution that includes promotion of those events. Handling of client promotions and activations, pitch presentations and concept development.

Role : To devise end-to-end marketing and activation calendar for the mother brand and key cinema formats to increase awareness and drive incremental footfalls to the cinema destinations.

Job Description :

- Develop the theme of each campaign and Plan Newsletter Calendar to achieve or exceed assigned goal

- Managing content for social media platforms

- Work with team in building email campaigns, database selection, HTML presentation and quality assurance of all email campaigns.

- Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

- Campaign Development - Co-ordinate with cross functional team in preparation of Newsletter

- Campaign management and monitoring - timely execution, implementation, QC, best practices

- Track and analyze metrics including CTR, open rates, engagement, and retention.

- Analyze results from e-mail marketing campaigns and use insights to develop future strategies.

- Formulate testing strategies to determine optimal messaging to meet business objectives with A/B testing.

- Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of emailexecution, as required.

- Report/Analysis on email results and status on a weekly basis to management.

- Stays abreast of and recommends email marketing best practices with coding, design and testing of emailcampaigns.

- Should be capable of writing content for push notifications, emailers, blogs and digital platforms

- Managing content for social media platforms

- Experience of working on MS office (optional)

Note : Female candidates preferred.