Purplle.com - Senior Manager - Influencer Marketing

Roles & Responsibilities:

- Creating campaigns and execution of Influencer Marketing strategies

- Onboarding, Cost negotiation, Briefing & Campaign Execution with influencers/influencer marketing agencies for campaigns, joint venture partnership and strategic partnership

- Monitoring influencer marketing activities, tracking & analysing data, post-campaign evaluation, identifying key learnings and opportunities for improvement to meet campaign objectives

- Be aware of influencer marketing industry trends including top influencers, campaigns and platforms

- Managing Relationship Managers in Influencer Marketing Team for effective team performance

Skills & Competencies:

- Expertise in Content Creation, Relationship Management and Community Management

- Experience in Influencer/Digital Marketing, Data Analysis and Team Management

- An affinity for Social Media Platforms and algorithms