Purplle.com - Category Manager

Description:

- To lead the category development for the portal, identify need gaps and proactively provide solutions to grow existing categories, to drive revenue profitably

Key Responsibilities

- Developing strategies for the portal for each sub-category basis consumer understanding and brand supplies

- Understanding the consumer, mining insights from data and translating them into lucrative business opportunities

- Work closely with on-site merchandisers to conceptualize and roll out category building initiatives

- Providing strategic guidance to key account managers to develop brand plans and oversee their execution

- Actively work with the Marketing team to track and ensure effectiveness of campaigns/properties

- Responsible for meeting that the top-line & bottom-line objectives of the category

Basic Qualifications:

- Full-time Masters in Business Administration compulsory

- 3+ years experience in marketing/brand/category management

- Strong analytical skills

- Strong oral and written communication skills

Preferred Qualifications:

- Has worked with beauty brands

- Has a good mix of creative and analytical bent of mind

- Able to see the macro picture

- Work with diverse stakeholders in a collaborative manner