Puro Wellness - Manager - Digital Marketing/Branding Operations

- Take ownership to ensure that all digital marketing - including Linkedin, Google search, SEO/SEM, WhatsApp, email, social media and display advertising campaigns are executed via internal & external resources

- Design, build and maintain our social media presence.

- Website Management with enhanced UX and SEO performance

- Develop excellent external vendor ecosystem & relationships to ensure best in class & creative campaigns for business results

- Work with internal stakeholders to align on business goals as well as influence to get support on resource allocation for executing campaigns

- Take responsibility for driving relevant customers/leads to our digital platforms and build the opportunity pipeline

- Set in place a system to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Take leadership of guiding the organisation in the digital marketing outreach in all regions

- Brainstorm new and creative growth routes to engage with the target customer segment

- Content writing for in-house marketing campaigns

- Adopt an agile experimental mindset - Plan, execute, and measure experiments and conversion tests

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point

- Responsible for end-to-end management of the brand including profitability and growth

- Managing the sales and marketing operations and implementing sales promotions

- Market research for competitor pricing, packaging, promotions.

- Developing marketing collateral's.

- Implementing strategies and plans to achieve predetermined targets.

- ATL & BTL events and activation program strategy and communication

- Keeping track of budgets vs. expenses

- New Product Development/Launch

- Liaising with external suppliers & Agencies. Vendor Management.

- Creative support to the ecommerce team to ensure brand visibility on all the platforms

- Coordinating, Planning & executing all Advertising & Promotional Advertising