Pureplay - Assistant Manager - Brand Communications

Purpose - Why does it exist?

To conceptualize & develop consumer-centric brand content across channels for our distinctive, fast-growing men's care brand - Phy

Key Performance Indicators

- Effective management of content pipeline

- Content development aligned to brand strategy & business objectives

- Social media growth in line with targets

Key Responsibilities

- Craft brand & product communication for all touchpoints aligned to our brand tonality - digital & offline

- Conceptualizing & creating engaging, meaningful content for social media (especially, but not only IG feed & stories)

- Effectively manage promotions on social channels

- Imbibe the brand's purpose and values, and drive their wider dissemination through both short-form & long-form content across channels including Social, Website, PR, Blog etc.

- Work with a team of designers to create marketing collateral

Experience & Qualification

- 3-4 years of experience in communications and / or digital media

- Masters / MBA in marketing or communications with a good academic record

- Experience in copywriting & content development for consumer goods / lifestyle / men's grooming brands directly or at Creative Agencies

- Preferred - Experience in visual content production

Location : Thane