Puravankara - Product Manager/Brand Manager

Company Profile:

Puravankara Ltd is an established Real Estate Developer with diversified offerings and geographical presence in Bengaluru, Mangalore, Kochi, Mumbai, Pune, Chennai, Coimbatore, Hyderabad, Mysore, Goa and overseas in the United Arab Emirates, Kingdom of Saudi Arabia and Sri Lanka. Puravankara pioneers and excels in luxury theme-based projects drawing inspiration from the best in the world. The Group with its sharp foresight adopted innovative technology and latest developments in construction science much ahead of time, which has helped accelerate execution and deliver quality products.

Role Objective:

The incumbent shall be responsible for ensuring successful long-term strategic development of his brand, in line with the needs of the customer and the objectives of the business. He shall be the voice of the customer and be the brand custodian in the company and be responsible to grow brand health and the overall market value of his brand.

Key Responsibilities:

- Support the Marketing Head in defining the strategic plan for the brand/s

- Plan and execute the annual marketing calendar for owned brands including budget, ATL/BTL etc. in alignment with the overall portfolio plans in order to meet AOP Targets

- Own & drive the GTM development process for brand/s, ensuring cross-functional working to develop & deliver impactful campaigns.

- Generate insights by leveraging data and consumer / market research to design value propositions and marketing strategy

- Monitor the competitive landscape regularly and basis insights generated, make required recommendations w.r.t. to design, pricing, customer experience, etc.

- Define the customer journey and site experience elements for the brand/s

- Develop a close understanding of the TG/s for the brand and take all decisions with a customer first approach

- Liaise with external agencies to develop high quality brand assets for building consumer affinity and driving sales

- Lead the product training for all functional teams to ensure accuracy and consistency in messaging

- Support the team in driving successful product launches, activations and marketing initiatives

- Excellent verbal and written communication

Qualifications - MBA graduate (specialization marketing) from Reputed Business Schools. People with strong analytical bent of mind, data interpretation skills, good at excel modelling.

Current profile - Could be currently working as a product manager, brand manager, marketing manager or in analyst profiles.