Puma - Senior Manager - Performance Marketing

Senior Manager- Performance Marketing

Position Summary & Key Objectives :

Managing Performance marketing campaigns for puma marketplaces like Amazon, Flipkart, Myntra and others to achieve monthly sales targets while keeping ROI in check.

- Driving puma sales on third party e-commerce platform

- Planning marketing campaigns for increasing visibility across channels

- Regular Optimization of campaigns across channels

- Responsible for secondary sales of both B2B and B2C across marketplaces

1. Driving Secondary Sales on E-Commerce Platforms for marketplace and outright Business.

2. Helping Marketplace business to achieve monthly targets of sales by planning various campaigns.

3. Achieving desired ROI for performance marketing campaigns across channels.

4. Driving brand marketing campaigns on E-commerce platforms.

5. Managing marketing campaigns for products with high inventory or slow movers and help move inventory from the warehouse by increasing visibility of products.

6. Allocate budget for various projects on marketing campaigns on different platforms and different products.

7. Actively contribute to the decision-making process regarding the designing of the campaigns, sales target across channels, increasing visibility of products.

8. Maintain updated knowledge of key competitor products, distribution and pricing strategies as well as stay up to date on the latest E-Commerce technologies and trends

Qualification & Functional Competencies :

1. 7-9 yrs of relevant experience

2. BS/MS degree in marketing or a related field

3. Proven working experience in digital marketing

4. Solid knowledge of website analytics tools

5. Working knowledge of ad serving tools

6. Strong analytical skills and data-driven thinking

7. Up to date with the latest trends and best practices in online marketing and measurement