Puma India  Role - Marketing Head  Location - Bangalore  BRIEF  The key objective of the role is to direct the efforts of the marketing function towards brand building and demand generation.   The role is responsible for planning, development and implementation of all of the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal. This includes ownership of brand at all levels of consumer interface and communication including retail and eCommerce.   PRIMARY RELATIONSHIPS  The position reports to the Managing Director and serves as a member of the senior management team.  The position participates with the other members of the senior management team in charting the direction of the Organization, assuring its accountability to the brand, commercial, people and social objectives of the company.  The position has reporting from 8-10 team members.  Externally, the position works with agencies related to various marketing functions; and media.  RESPONSIBILITIES  Brand Building  - Develop and implement seasonal marketing initiatives within the Country as per defined global brand strategy.  - Development of media campaigns with the local athletes and Brand ambassadors   - Ownership of the Design and Production - Campaign Images/ Events / Product Launches / Press Meets/ Product Sell-through   - Managing digital communication across all events and product launches  - Drive implementation of the marketing calendar and global brand marketing milestones in the Country   - Providing input and insights to optimize marketing category and channel execution.  - Implement creative brief Process as per set parameters and timelines within the Country to address local/regional campaign extensions, strategic/key account initiatives, brand ignition projects etc. as agreed by Regional/Hub Marketing  - Supervise and manage the country marketing channel functions including Retail Marketing, Trade Marketing, PR, Digital, and Sports Marketing.  - Implement Channel Marketing strategies per Category   - Implement set operational measures and actions including budget management, centralization of media buy, third party co-operations including agencies, production partners, sports marketing optimization etc.  - Implement seasonal priorities in alignment with Sales and Merchandising  - Drive & implement consumer insight and other research projects  - Represent Country Marketing at key internal and external milestones where required  - Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.   Public Relations  - Ensure articulation of Organization's desired image and position, assure consistent communication of image and position both internally and externally  - Responsible for editorial direction, design, production and distribution of all Organization publications.   - Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.   - Act as the Organization's representative with the media.   Team Management  - Maintain a climate that attracts, retains and motivates top quality personnel.  - Ensure effective management within the team with provision for succession.   - encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making.  KEY DELIEVERABLES  - Deliver on pre-defined seasonal Brand priorities in the Country  - Represent and manage Country marketing interests to meet brand and commercial objectives   - Identify Channel Marketing efficiencies and synergies to improve procedures, transparency and ROI  - Execute efficient reporting including budget management within the Country  QUALIFICATIONS AND EXPERIENCE  - Education: Post Graduate degree from a premier institute  - Experience:   12-18 years of proven marketing experience for an international multi category brand in fast moving consumer goods industry  - Capabilities:  Strong leadership, organizational and decision making skills  Proven interpersonal & presentation abilities to operate effectively with cross-functional teams  Results oriented  Strong understanding of budgeting  Experience of developing strong relationships, communicating across a wide variety of networks   Effectively defines, plans, schedules, controls tasks and projects  - Specialized skills:  Experience in digital and online marketing

Bangalore

Puma - Head - Marketing 

Puma - Head - Marketing  ,Job Description for Puma - Head - Marketing  in Puma Group in  Bangalore for (12-18) years of experience. Apply Now!

Job Description for Puma - Head - Marketing  in Puma Group in  Bangalore for (12-18) years of experience. Apply Now!