Publicis Groupe - Lead - Digital Strategist

Background:

A proven track record in the development of strategic plans to benefit the client (work experience with international clients, MNCs from the agency side)

- Excellent written, presentation and verbal communication skills

- The insight to identify problems and take measures to rectify them

- Digital first experience, preferably a digital native.

- Understands analytics, data and comfortable with reporting and analysis across multiple digital channels.

- Preferred industry knowledge FMCG, Auto, Travel, BFSI (Agency background)

- Strong experience in overall consumer planning, channel planning and integrated digital campaigns.

- BSc degree in Marketing, Advertising or relevant field

Requirements:

- Writing clear briefs that inspire team members to create exceptional creative work.

- Analyzing clients needs to uncover opportunities to stimulate growth through channel and content planning.

- Steering team members to do excellent work in formulating and following through set strategies.

- Be a constant guide from strategy to execution and optimization, providing ongoing support to account management, creative and tech teams to reach their goals.

- Hands on experience with online marketing tools and practices.

Skills Needed:

- Excellent Consumer research skills

- Understanding of User journeys and personas

- Content audits and recommendations 

- Platform Usability analysis 

- User experience design 

- Content personalization 

- Bonus: Media understanding and some experience in display and search advertising is a plus.