Public Relations Specialist - Tech Startup

- Strategize, plan and execute an integrated PR plan with leadership and other marketing channel leaders to drive the company's positioning

- Build annual messaging plan in conjunction with leadership and marketing.

- Identify and engage with PR agencies that can help accelerate the company's earned media objectives

- Draft press releases, pitches, and media summaries

- Build relationships with new media contacts and maintain relationships with existing contacts

- Manage media requests in a timely and professional manner

- Pitch story ideas and content to media

- Work with PR agency(ies) to ensure our objectives and deliverables are met

- Work with clients and leadership for capturing brief/ details and translate it into compelling press notes

- Ensure all communication is cohesive with the brand image

- Amplifying the PR coverage internally and externally by working with related teams

- Track and analyze media coverage to inform future campaigns

- Measure PR program impacts using regular reporting

- Organize, schedule, and prepare key leaders for press interviews