Public Relations Role - Corporate Branding - Bank

Corporate Branding - PR role

Client : Largest bank in India

Responsibility : To head the Bank's communications in the southern states

It includes :

- Developing strategic communication plans and executing the same

- Engaging with the media both for proactive or reactive news

- Managing crisis

- Understanding the business propositions from the business teams for both proactive and reactive news

- Writing and distributing news releases and media statements

- Organizing media events

- Maintaining media contacts

- Tracking news reports on the Bank in the southern states and keeping the relevant colleagues informed about the news

- Collaborating with the business teams and the brand team

Qualification : Bachelor's degree in Journalism, PR or any other degree from tiered college

Experience : 10+ years

Target candidates : Journalists, PR professionals working with PR Agencies and PR professionals working with companies