PSA Group - Lead - Digital Marketing

Digital Marketing Lead

Role:

Looking for a highly creative Digital Marketing Manager to work along with our Commercial & Sales Team to drive strategies & execution for PSA INDIA as a brand. The goal of this role is to help grow our brand's influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities:

- Planning, execution and optimization of online strategies (including social media marketing strategies) to ensure a strong presence for our brand on online/digital platforms.

- Overseeing social media strategies.

- Achieving superior customer engagement and intimacy, app & web traffic by strategically exploiting all aspects of the social media marketing road map in a cost-effective manner.

- Developing original content and suggesting creative ways to attract more customers and promote brands for all online platforms.

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

- Staying up to date with trends (including knowledge of tools and software) in all social platforms ensuring maximum effectiveness.

- Conduct all activities required for strong online presence including but not limited to SEO, SEM, SMM, Web Analytics, Email Marketing, mobile marketing and Inbound Marketing

- Social Media Marketing Campaigns: Develop and manage digital marketing campaigns/contests for FB, twitter, LinkedIn - Develop and maintain YouTube channel as well as any other channel helpful for the brand.

- Content for social networking accounts such as Facebook, Twitter, LinkedIn and other social media channels. Videos, podcasts and audio content to online sites. Creating video/text ads for FB/other social accounts if required.

- Web and Social Media Analytics :Track and analyse website traffic flow and provide regular internal reports - Creating reports showcasing Web Analytics data and site evaluation. Attain key performance indicators such as increasing traffic, reducing the website bounce rate, increasing dwell time or improving conversion.

- Measure ROI of all activities conducted online and improvise strategy as and when required.

- Preparing press releases and media materials for distribution to local, regional, and national media.

- Advising and facilitating engagement between media representatives and company management

- Search Engine Optimization and Website Management

- Excellence in all kinds of search engine advertising such as display ads - Create online banner adverts and oversee pay per click (PPC) ad management

- Design email marketing campaigns and measure ROI.

Requirements:

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up to date on the latest trends and technologies in digital marketing.

Key Skills:

- Social Media Marketing

- Inbound Marketing

- Mobile Marketing

- YouTube Digital Marketing

- SEM and SEO

- Email Marketing

- Web Analytics