Provakil - Senior Content Writer - IIM/ISB/FMS/MDI

Senior Content Writer

Company

Provakil is a new-age legal operations management suite for enterprises. Provakil provides an integrated SaaS platform for legal teams to manage legal operations including litigation, contracts, compliances, and intellectual property with customized workflows and analytics. We provide automatic data updates from 8000+ courts, trademark and patent registries, and other sources of public legal data. The platform is equipped with advanced ML/AI capabilities for intelligent document review, IP watch & search, case law research, and other use cases. Provakil is trusted by over 150 companies and 50 law firms to manage different aspects of their legal operations.

What we are looking for :

- We are seeking a skilled and an experienced Leader for Content Marketing to join our team and lead content marketing for us. As the Lead Content Marketer, you will be responsible for developing and implementing a content marketing strategy that aligns with our business goals and target audience.

- The ideal candidate will have a strong background in content marketing, with a background in SaaS marketing, and a passion for creating engaging and informative content that drives business growth.

- This will involve conducting market research to understand the needs and interests of our audience, writing and editing content, creating content calendars and editorial plans, and managing a team of content creators.

Responsibilities :

- Design content marketing strategies and set short-term goals.

- Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.

- Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Present to senior management

- Deliver engaging content on a regular basis and inspire team members

- Edit, proofread, and improve the content

- You will work closely with our customer success, engagement and delivery teams, product, and sales teams to ensure that our content marketing efforts are aligned with our overall marketing strategy and are effectively driving leads and conversions.

- Share content through various channels, ensuring a strong web presence

- Conduct market research to find answers about consumer requirements, habits, and trends

- Brainstorm and develop ideas for creative marketing campaigns

- Assist in ABM, outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

Requirements and skills :

- 5-7 years of work experience as a Content writer, Marketing Specialist, or similar role

- Experience guiding creative input, development, and execution from concept to completion

- Excellent written and verbal communication skills and the ability to articulate ideas and persuade stakeholders.

- Experience managing teams

- Project management skills and attention to detail

- Bachelor's degree and MBA from Tier 1 B-School in Liberal Arts, Journalism, Marketing or a relevant field