Protiviti - Deputy Manager - Product Marketing

JD for Product Marketing

Designation: Deputy Manager

Reporting to: Marketing Manager

Qualification: MBA in Marketing or equivalent

Experience: 3 years in Product Marketing or Sales of mutual funds

Role & responsibilities:

- Oversee product marketing on social media.

- Build monthly product marketing calendar and create engaging content for focused product for social media, this can be either done individually or by working closely with agency for converting text content to creative in various formats like social post, stories, reels etc.

- Give briefs to creative agencies for focused products on monthly basis and churn content on timely basis by taking respective approvals.

- Analyze content performance on social media and modify communication strategy as an when required.

- Monitor and develop reports on competitor activities within social media space for product marketing.

Skills:

- Excellent knowledge of mutual fund products

- High-level understanding of equity and debt markets.

- Excellent presentation skill.

- Should be a story teller from sales point of view to explain products.

- Should be aware about macro factors that can impact equity and debt markets and is capable of creating notes on time.