Protiviti - Consultant - Digital Media Planning & Optimization Expert

Job Description: Digital Media Planning and Optimization Expert

Position: Consultant Digital Media Audit - Digital Media Planning and Optimization Expert

Experience: 5-7 years

Location: Mumbai/Gurgaon

- Analyse and Optimize comprehensive digital media plans for global and local clients, encompassing paid media campaigns on Google, Meta, Programmatic, Affiliate, Network, Social, etc.

- Analyze media buying/planning data to generate insights and formulate effective strategies for clients.

- Identify cost and quality measurements, conduct audits, benchmarking, and provide insightful analysis to enhance campaign performance.

- Support pitch management by assisting clients in selecting media agencies based on their requirements.

- Manage client relationships, ensuring smooth project delivery, risk management, and timely communication.

- Collaborate with cross-functional teams to drive successful campaigns and business outcomes.

- Specialize in digital marketing within the Global Digital SME group, training team members and developing methodologies for improved insights.

- Oversee media auditing, value tracking, and pitch management projects to maximize client value.

- Stay up-to-date with digital media trends and best practices to enhance campaign effectiveness.

- 5-7 years of hands-on experience in digital media planning and campaign management.

- Expertise in Google Ads management, programmatic advertising, PPC, and social media campaigns.

- Proven ability to analyze data, draw insights, and optimize campaigns for maximum ROI.

- Strong project management skills and the ability to manage multiple projects and teams.

- Excellent communication and client relationship management skills.

Soft Skills

- Proficient in Microsoft Office suite applications. Prior project management and supervisory skills required.

- Strong internal personnel, analytical skills and management skills.

- Good oral and written communication skills including documentation of findings and recommendations.

- Able to handle highly confidential information in a strictly professional manner.

- Able to maintain professional demeanor in times of high stress. Open to travel as per client requirements.