Proptiger - Deputy Manager - Brand & Insights (4-6 yrs)
Who we are ?
Elara Tech is India's first full stack real estate services company at scale. We are the largest demand aggregator in digital real estate with every 3rd home seeker searching or transacting on our platforms - Housing and Makaan. We are also one of the biggest residential real estate transactions company for new home sales and rentals, having completed transactions worth over $ 2 billion.
We are the only player in India offering the full range of services in the real estate space, such as personalized search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post- sales service. It's our strong belief that the way forward in the digital real estate space in India is through a full stack approach powered by a strong demand aggregation engine (such as Housing.com and Makaan.com) coupled with a best-in-class on-ground fulfilment capability through PropTiger and FastFox.
A full stack approach allows us to control the consumer journey end-to-end, which results in a step function improvement in consumer experience. Our customer centricity is reflected in our Net Promoter Score given by our customers which is among the best in the Industry.
We are led by seasoned professionals from the top B-schools like Harvard Business School, Stanford, ISB, IIM-B, IMT, IIT, ICAI and prominent companies where they have made significant contributions in their respective domains. Our team is young, talented, creative, supercharged and is spread across India through a network of offices in 9 cities in India and 1 international office in Dubai.
Elara Technologies Pte. Ltd., which owns PropTiger, Housing, Makaan & Fast Fox is backed by some of the leading blue chip investors including NewsCorp, REA, SoftBank, SAIF and Accel NewsCorp is a New-York based global media and information services company and has a substantial presence in digital real estate through its investments in REA and Realter.com. REA is the leading digital real estate company in Australia with a market cap of 7 billion US dollars and has a controlling stake in iProperty, which is a leading platform with significant presence in South East Asia. Realtor.com is the second largest digital real estate company in the US. SoftBank Group Corp. is one the leading VC in late stage technology start-ups with investments in brands like Uber, Ola, Flipkart, Oyo etc. Prominent investments of SAIF partners are Justdial, MakeMyTrip and HomeShop18 and Accel Partners owns a stake in Facebook, Flipkart and Myntra.
Our Vision :
Delivering trustworthy experiences that you cherish for a lifetime.
Our Mission :
To be the first choice for our consumers and partners in their journey of discovering, renting, buying, selling, and financing a home. We do that we data, design, technology and above all the passion of our people, while delivering value to our shareholders.
Our Culture :
Culture forms the core of our foundation and our effort towards creating an engaging workplace has resulted in Elara Technologies (Housing, PropTiger & Makaan) being ranked 34th among the coveted list of India's best 100 companies to work for in 2019 by Great Place to Work Institute, in partnership with The Economic Times. Elara Technologies (PropTiger & Makaan) were also ranked 95th in 2017.
What does this role hold for you??
- Conceptualize and implement marketing communication across consumer touch points
- Manage media plans and execution - ATL, BTL and Digital
- Consumer insight mining and brand architecture
- Conceptualize and implement digital growth hack strategies
- Manage PR and Social for the brand and be able to come up with clutter-breaking campaigns
Apply if you have :
- 4+ years of strong experience in marketing communication
- Handled top Advertising/media agencies
- Creativity and brand management enthusiast
- Tech fluency - can transform ideas into digital space with ease
- Command over creative copywriting and artwork sense
- Excellent verbal and written communication
- Ability to manage multiple projects independently
- Eye for detail and result-oriented
Know more about us :
Know more about us and our team, visit www.housing.com, www.proptiger.com & www.makaan.com, www.fastfox.com