Key Responsibilities: - Develop a strong understanding of the TG and generate insights by leveraging data and consumer / market research to design value propositions and the marketing strategy - Lead the planning, creative development, and execution of impactful marketing campaigns - Lead the brand marketing team and its day-to-day operations - Liaise with internal & external partners to develop and execute a strong content marketing strategy to build category awareness and establish "thought leadership" in the market - Liaise with external agencies to develop high quality brand assets for building consumer affinity and driving sales - Develop 360 advertising strategies and omnichannel marketing campaigns that resonate with our consumers, align with our goals, and utilize effective tactics to generate new leads - Develop & execute activities to nurture leads and move them further down the purchase funnel - Drive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms - Collaborate with other senior leaders across the company to ensure all marketing initiatives and deliverables adhere to the branding guidelines - Engage with agency and internal team to develop POS copy / collaterals for all product launches - includes concept, headline and product copy - Assist in executing product launches and promotions - Create, measure, and report the performance of all marketing campaigns Qualifications: - MBA degree with specialisation in marketing from a Top B-school - 6+ years of experience in the brand marketing function - Strong academic pedigree - Industry Background - Preferably financial services / banking / consumer durables - Good understanding of the digital media landscape - Strong work ethic with high levels of professionalism and integrity. - Ability to work in a fast-paced entrepreneurial environment with excellent communication skills.

Bangalore

Property Share - Lead - Brand Marketing - IIM/ISB/MDI/FMS 

Property Share - Lead - Brand Marketing - IIM/ISB/MDI/FMS  ,Job Description for Property Share - Lead - Brand Marketing - IIM/ISB/MDI/FMS  in Property Share Online Platform Limited in  Bangalore for (6-8) years of experience. Apply Now!

Job Description for Property Share - Lead - Brand Marketing - IIM/ISB/MDI/FMS  in Property Share Online Platform Limited in  Bangalore for (6-8) years of experience. Apply Now!