Full Stack Digital Marketer - Remote
About Us:
- The marketer works with the Marketing Director and other business segment executives, product management and sales leadership in supporting sales tools to attract, win and retain clients. Essentially, this profile touches all aspects of marketing and business development, thus evolving into being a successful growth-in-charge for the organization.
- He/she partners with all functions within marketing as well as key external departments to drive successful, cross-functional marketing and sales initiatives and contributes towards the successful development and maintenance of key performance indicators that lead PromptCloud towards its vision.
Responsibilities Include
- Performing timely market research driven towards opening newer marketing and revenue channels that would directly affect technology roadmap (essentially growth hacking) and tracking various growth and marketing initiatives using key metrics customized to PromptCloud's long-term strategy
- Understanding PromptCloud's technology well as you progress, and using it to ideate on marketing strategies across geographies
- Identify important funnel, generate actionable insights and provide recommendations for improvement
- Define and track relevant conversion metrics for online marketing campaigns
- Creating SEO-optimized content for the website and guiding the content team on creating relevant marketing collateral
- Collaborating with the digital marketing team on on-page and off-page initiatives, launching and monitoring PPC campaigns
- Publicizing content generated on various online and offline channels, as deemed appropriate with regular research
- Growing a community of data & insights enthusiasts on social media sites like LinkedIn and Twitter, and the technology ecosystem while influencing them
- Coordinating with developers on collated improvements to company website and other marketing assets via A/B testing, etc. and maintaining the same
- Taking end-to-end ownership of tasks with moderate to minimal guidance.
Desired Skills And Experience:
- A graduate degree along with an MBA degree from a top B-school
- 4+ years of experience in a marketing/business analyst role
- Good experience in top and bottom level funnels
- Hands-on experience with blogging, copywriting, content marketing & PR
- Experience in social media marketing (planning and execution) is a must
- Expert knowledge of Google Analytics and other online web analytics tools a must
- Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving
- Highly professional written and verbal communication skills, along with interpersonal skills
- Experience working with a B2B/enterprise startup is a big plus
- We are a 100% remote company and we strive to build a unique and thriving workplace where work is designed around people (and not the other way round).
Perks
- An environment where each employee is celebrated.
- A one-time home office setup allowance, monthly allowances for internet bills, child care allowance for new mothers/single parents.
- Half-yearly performance appraisals
- Flexible working hours
- Competitive salary
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