Posted By

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Yash Singh

Partner at Talent Monitor

Last Login: 30 May 2024

Job Views:  
153
Applications:  17
Recruiter Actions:  7

Job Code

1217226

Programmatic Marketing Lead - Startup

5 - 8 Years.Bangalore
Diversity InclusiveDiversity Inclusive
Posted 1 year ago
Posted 1 year ago

What you'll do:

- Own and build the strategy for programmatic campaigns, with an end goal to create demand for the business and its products

- Manage and execute programmatic campaigns across DV360 or TTD, and Amazon DSP to drive

- Work with copy writer, and designers to build creative assets necessary for the campaigns and build a process to continuously test creatives

- Build processes to manage ad serving and tracking tasks

- Assess/test data partners and ad networks to uncover the most efficient combination for the business

- Build relationships with vendors in the US market for PMP/PG deals, Premium buys, CTV, DooH, and Audio ads.

- Run daily/weekly/monthly optimization across campaigns

- Deliver against monthly/quarterly/yearly targets set for programmatic

- Build cadence for weekly/monthly/quarterly reporting (with commentary)

- Work with rest of the performance marketing and inbound marketing team to identify opportunities for collaboration, and build a regular cadence

- Manage relationship with ad platforms to unlock new betas and/or unexplored growth opportunities

Skills you bring to the table:

- At least 5 years of experience in managing large Programmatic campaigns for SaaS (agency-side preferred)

- Can demonstrate quantifiable and undisputed business impact from programmatic campaigns run in the past

- Analytical thinker who is articulate about opportunities and challenges, and enjoys working with large/complex data sets

- Deep understanding of programmatic best practices in the real world (and not just going by best practices laid down by the platforms)

- Deep understanding of different DSP platforms, role of 1st/2nd/3rd party data partnerships, ad servers, trafficking processes etc.

- Strong familiarity with tools like Google Analytics, Campaign Manager for ad serving and reporting (erstwhile DCM) etc.

- Demonstrated ability to scale-up performance quickly (focused on growth in revenue)

- Strong POV on the role of programmatic in the funnel, and a healthy understanding of the inter-play between channels and platforms

- Strong understanding of attribution modeling

- Willingness to learn and step-up to help with other performance marketing channels if/when required self-starter, capable of working independently

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Posted By

user_img

Yash Singh

Partner at Talent Monitor

Last Login: 30 May 2024

Job Views:  
153
Applications:  17
Recruiter Actions:  7

Job Code

1217226

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