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Ankur Aggarwal

Director at Upamp Business Solutions

Last Login: 27 May 2024

Job Views:  
1921
Applications:  309
Recruiter Actions:  16

Job Code

1415169

Programmatic Manager - Media Buying - Ad Tech

3 - 6 Years.Any Location/Delhi NCR
Posted 1 day ago
Posted 1 day ago

Programmatic Manager - Media Buying


Programmatic Media Buying Manager


Responsibilities:

- Partner with Operational and Engineering leaders to ensure campaign success.

- Become fluent in Demand Side Bidding (DSP) platforms such as, Xandr Amazon, Beeswax, The Trade Desk, Simpli.fi in an effort to optimize to client KPI's.

- Shape inventory to ensure clients' spend is allocated to a diverse group of quality CTV, Display, and OLV publishers.

- Responsible for driving profit and margin initiatives.

- Partner with Account Management and Sales for Quarterly Business Reviews

- This role will be tightly linked with product and engineering to help drive automation.

- Responsible for all campaign pacing and optimization efforts to ensure delivery is met and campaign KPIs are achieved.

- Create Excel & Databricks dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers.

- Work closely with Operations, Product, Marketing & Sales, Finance, and Engineering teams to solve problems, identify trends, and define key metrics.

- Able to quickly understand the business process and needs and translate them into business requirements.

Skills:

- 3-5 Years of experience executing programmatic media spend.

- A thorough understanding of the Ad Tech landscape with an emphasis on DSP mechanics, RTB, Optimization, and Pacing is required.

- 3+ years of analytical experience in an analytics-based consulting role, exploring large data sets to answer strategic questions for customers (either as an internal analyst or external consultant)

- BS/BA in an analytical field (science, math, engineering, finance, etc.)

- Strong analytical skills and ability to make fast decisions with limited and noisy data.

- Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)

- High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)

- Familiarity with Python and Advanced SQL skills a plus

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Posted By

user_img

Ankur Aggarwal

Director at Upamp Business Solutions

Last Login: 27 May 2024

Job Views:  
1921
Applications:  309
Recruiter Actions:  16

Job Code

1415169

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