Key Responsibilities:
- Develop and implement long-term strategic plans to grow the mutual fund business, aligning with company goals and market trends.
- Identify and analyse different investor segments based on demographics, risk appetite, investment goals, and behaviour to tailor products and marketing strategies accordingly.
- Develop strategies to increase the share of wallet from existing investors through cross selling additional products or services and up-selling higher-value investment options.
- Identify opportunities for acquiring new investors through targeted marketing campaigns, distribution channel expansion, or product innovation.
- Drive product positioning and messaging based on market research and customer insights.
- Collaborate with various stakeholders to develop a clear and compelling product vision aligning with the company's strategic objectives.
- Strategize scheme pitchbooks and monthly collaterals for all our existing funds.
- Track and analyse the performance of existing mutual fund products, benchmarking against industry standards and investor expectations and make recommendations for enhancements.
- Analyse market trends and customer behaviour to adapt the product strategy to changing market conditions.
- Ensure compliance with regulatory requirements and industry best practices in all business and product development activities.
- Stay informed about macro-economic factors such as interest rates, inflation, GDP growth, and geopolitical events that could impact investment decisions and market dynamics.
- Conduct market research and presentation to identify new product opportunities, analyse competitor offerings, and stay up to date with industry trends.
- Collaborate with cross-functional teams such as investment management, sales and marketing, investment & research team to help scale business from existing & new investors.
- Regular interaction with Sales team and provide product related support.
- Ability to provide training on products if required to external partners also
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