Product Marketing - Usage & Revenue - Telecom

Usage & Revenue:

Retention & Churn Management:

- Ensure realization of budgeted retention numbers

- Build on predictive churn models to engage customers having propensity to churn.

- Design, evaluate and implement activities in order to drive churn minimization, usage enhancement, and revenue extraction across all segments

- Acquire, implement and manage relationships with Retention Program Partners

- Monitor the usage patterns across all the value segments and take corrective measures where necessary

- Generate and circulate the monthly Churn, Retention and Customer Life Cycle management reports