Product Marketing - Telecom

Key Accountabilities:

Revenue planning & proposition development:

- Conduct regular analysis as well as ad-hoc analysis related to both prepaid and post-paid business health and U&R

- Conceptualise, design & develop segmented promo campaigns

- Co-ordinate across different departments to ensure proper execution of promo campaigns

Revenue & Usage Enhancement:

- Ensure delivery of targeted revenue for FY15-16 as per DB budget

- Ensure Zero MOU subs below 7% for prepaid and 2% for post-paid

- Monitor usage trends of subs and identify areas of improvement

- Execute usage and revenue enhancing promotions

- Ensure Bonus Card penetration to desired levels

MIS and Data Analysis:

- Conduct regular analysis of different MIS reports to identify trends

- Undertake value & behavioral segmentation to drive U&R strategies for both postpaid and prepaid business more effectively

Grace & Churn Management:

- Minimize grace and churn through design and deployment of appropriate grace management & retention strategies for both prepaid and postpaid business

Cross team coordination:

- Co-ordinate across functions for approval and execution of promotional campaigns

- Co-ordinate with central marketing team for different reporting purposes and approval of usage/revenue enhancing promotions

Personal Specifications:

- Ability to work under pressure and a focus for achieving targets

- Analytically sound and ability for data crunching

- An eye for detail and ability to translate observations into presentations

- A creative mindset and an ability to work around obstacles

- Proficient in MS-Office (Excel, Access, Power Point, Word)

- Good communication skills and team working ability

- A Qualified MBA