Product Marketing Specialist - IT

Education background:

- B.E/B. Tech/BCA/Bsc. Computer Science

- Full Time MBA from a premiere institute

Relevant Work Experience: 3-4 years

- Hands on marketing experience preferably in international markets for Software Products

- Should have hands on experience in eCommerce Domain

- Strong exposure in lead generation and campaign management in the US market - using email campaigns, SEO, SEM, new media marketing initiatives such as facebook, linked-in etc.

- Proven track record in leveraging new age media for building a strong pipeline of prospects

- Familiarity with brand management

- Should be knowledgeably about the products and services he or she sells and be able to sell value to clients. - Must have good knowledge of competitor products and services.

Vijayakumar Mani
ABC Consultants
Chennai