Product Marketing Role - IT

- Work closely with product teams to develop product messaging that differentiates new products and services from others in the market

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

- Communicate the value of new products and services to the sales and marketing team

- Assist sales on calls when appropriate to provide deeper dives into the product

- Speak and present both internally and externally to promote the story of our product

- Create product content such as case studies, videos, website copy and blog posts etc.

- Gain insight into customer use of current products, untapped opportunities and buyer personas

- Create the sales plan for products - which include mission and background of product, stakeholder

- identification and mapping, target market analysis, tools, software and resources, positioning, marketing strategy, prospecting strategy, action plan, goals and budget

- Work with product marketing to secure positive analysts reports, and deliver quality information to analysts