Product Marketing Role - Industrial Products Firm

PRODUCT MARKETING: SOFTWARE

- Identify customer/market problems and demonstrate business case to introduce products with real value creation and good revenue potential.

- Create the Go-to-market strategy

- Identify and develop new opportunities within existing accounts

- Develop customer-facing presentations; clearly explain the benefits of product features and translate them into customer-facing messaging.

- Give product demonstrations and execute benchmarks to show product capabilities and ease of use.

- Develop sales tools: white papers, presentations, collateral, and competitive analysis