Product Marketing Role - Building Material/Paint/Lubricant/Electrical

Product Marketing Manager will act as a Key resource for marketing and sales teams, Market pricing, will Define market position, Translates the features into a message that resonates with the customer, will define Go To Market strategy, Bring product to market and works to drive adoption.

- He will be taking the product to target customers. Triggers market research, competitive analysis, reach out to target customers via multi channels, takes care of product communication such as marketing content, website, new product launches, marketing collateral, customer communication,pricing, profitability and promotion management.

- Plan, introduce and promote new products by developing time-integrated plans - drive it along with sales, marcom, and production teams

- Planning market research

- Own product pricing - trade promotions - schemes by utilizing market research data;

- Reviewing production and sales costs; anticipating volume and AOP; pricing special and customized orders, Operational growth

- Drive brand preference - by planning market activations and promotions for consumers/customers/influencers- ensuring delivery via marcom/branches 

- Review on work results delivery. Collaborating with sales to ensure sales and profitability delivery

- Engineer + MBA

- 7-10 years of experience in similar roles preferably with building construction companies/paints/electrical/lubricant companies