Product Marketing Role - BFSI

- Maintain strategic market & competitive intelligence - Continuously gain insights into customer behavior, untapped opportunities and user personas

- Plan and deliver on a mix of marketing channels - event management, webinars, lead generation campaigns, content marketing etc.to create awareness, deepen engagement and establish thought leadership in the respective businesses.

- Keep senior management abreast with latest developments pertaining to market, competition, banks, regulators, policy makers and trade bodie

- Develop a mix of online and offline strategies and manage the marketing programs that drive demand for respective businesses

- Maintain timely detailed MIS, reports and dashboards of activities

Demand Generation

- Build suitable marketing alliances with non-conflict third parties and industry bodies to enhance lead generation as well as franchise agenda of the businesses

- Initiate, conduct and analyse market research to capture customer feedback, current market conditions/market requirements for existing and proposed business solutions

Experience & Expertise:

- Professional qualification: MBA (Finance / Marketing)

- Experience of 8+ years of relevant experience in strategic alliances/ product marketing in India and preferably also global markets.

- Proven experience as a Product Marketing Manager, Marketing manager or similar