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09/06 Neha
Consultant & Hiring Specialist at Propella

Views:293 Applications:98 Rec. Actions:Recruiter Actions:76

Product Marketing Role - BFSI (4-10 yrs)

Mumbai Job Code: 1271782

- Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments and positioning understanding for communication consistency

- Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled

- Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns

- Effectively use Marketing elements & channels for communication

- Track & analyse campaign efficacy & work towards improving the efficacy of the communication as measured through quantitative parameters

- Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly

- Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication

- Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't

- Work on innovations and leveraging technology for client outreach and response efficacy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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