Product Marketing Role - BFSI

Product Marketing

At the Innovation Lab at Kotak Securities, we build state-of-the-art digital products for retail investors. We challenge the status quo in financial markets every day and want to be at the forefront of disruptive and user-friendly products.

We have launched 2 products already - StockCase (a platform for basket investing) and SipIt (for single stock SIPs). And that's just the tip of the iceberg! We are laser-focused on AI and will soon be launching disruptive industry-first products.

What will you do:

- Cook up an awesome go-to-market strategy for our stock market product - from figuring out the perfect positioning and messaging to spearheading launches and targeting different customer segments.

- Team up with our product, sales, and marketing crew to dream up and launch top-notch marketing campaigns that get our product noticed, snapped up, and in demand.

- Dive into the data using tools like Google Analytics and CleverTap to get the lowdown on user behavior and tweak our marketing game plan to hit the sweet spot.

- Whiz up snazzy marketing materials, like value propositions, sales tools, case studies, and presentations, to make sure we're hitting it off with our target audience.

- Be the bridge between our product and sales teams, serving up key market and customer insights to shape our product development and sales strategies.

- Keep your finger on the pulse of stock market trends, what our competition is up to, and what our customers really want - all to make sure our product is leading the pack.

- Keep tabs on how our marketing campaigns are doing, and use what you learn to dial in our future marketing moves.

- Build solid relationships with our inside and outside pals, like customers, partners, and big shots in the industry, to make sure our product is a hit.

What you must have:

- Show us your chops in product marketing, especially in the stock market or financial services scene. Bonus points if you've got experience in launching products from zilch to snazzy.

- Go-to skills with tools like Google Analytics and Conversion Tracking - the more you can tell us about your data-divining talents, the better.

- A solid track record when it comes to dreaming up and pulling off marketing campaigns that really make a difference.

- A smooth talker, whether you're writing up a storm or communicating those big ideas in person.

- Great when it comes to crunching data and thinking up big strategies you can bring to life.

- A team player who can hustle with all our squads and make things happen, no matter how wild it gets.

- Got yourself a bachelor's degree in Marketing, Business, or something like that. Hey, if you've got an MBA or some other high-level degree, that's extra coo