Product Marketing Role - BFS

Product Marketing

We are looking for a seasoned Product Marketing lead to drive the product marketing for one of our flagship products. You will have ownership of the product positioning and marketing strategy. If you are passionate and love challenges while growing your career, there has never been a better time to join us.

Principal Accountabilities :

- Product positioning and marketing strategy

- Analyze market trends.

- Creation and execution of marketing strategy.

- Product value propositions.

- Market strategy

- Benchmark and differentiate versus competitors.

- Product Marketing

- Create product collaterals (product presentation, mailers, flyers, case studies, videos, social media messaging, press releases etc.).

- Innovating newer segments for business and driving strategy & collaterals for the same.

- Participate in industry forums and events.

- Author white papers and case studies.

- Partnerships and collaborations

- Drive award entries for product line.

- Build and manage analyst relations

Skills & Abilities :

- Go Getter Attitude persona with strong stakeholder management ability.

- Ability to collaborate with internal and external stakeholders.

- Strong strategic acumen coupled with execution capability.

- Excellent communication skills, matured in conduct and command.

- Ability to understand business and numbers-driven.

- Excellent communication and presentation skills.

Functional Competencies :

Mandatory :

- Product Marketing

- Fintech domain (~4 yrs), Wallet/pre-paid mobile money (2+ years)

Good to have :

- Digital Banking exposure

Preferred Area of Expertise :

Product Marketing - Digital Wallet, Mobile Money, Digital Payments

General Competencies/Soft Skills :

- Worked with multiple teams

- Client handling

- Communication