Product Marketing Role - App Marketing - Startup

About Company:

Started in 2018, series A funded startup in Bangalore.

Looking for smart people to join their team.

Responsibilities :-

- Should have prior experience working with platforms like Clevertap or MoEngage or Mixpanel

- Would be responsible for designing and executing user engagement campaigns end-to-end

- Will have to work with Product & Marketing teams to improve user retention and increase engagement on the App

- Would be leading the user journey flow wherein the task would be to design personalised campaigns related to a user's stage in the product journey

- Will have to iterate the product elements and optimise gauging their performance and delivery

- Tracking the spends and performance of campaigns and analyse what timing, kind of messaging, type of channel works for different categories of user segments

- Exposure to Analytics and Metrics (Good to have)