Product Marketing Manager - Wellness Startup

- Workolution works with top early stage start-ups to help them hire and engage the best teams required for stellar growth.

- Our client is an early stage start-up backed by known investors and a young, driven core team. We have the mandate to hire the Product Marketing Manager for our Gurgaon based client.

Responsibilities:

As a Product manager you will own the product vision and define the product roadmap. You will be working closely with tech, design, content and business teams to build and launch the product, engage users, retain users, delight users & win market share!

- Evolve a short-term and long-term vision & roadmap for the product based on requirements gathered across consumer needs, market research, industry trends, partner/ advertiser feedback, management team thinking and business strategy

- Lead, manage & coordinate with concerned teams towards product related targets & milestones

- Take key product decisions, including those that impact design, usability, features, content and revenue in consultation with the leaders.

- Work closely with CTO on prioritization of tasks & projects for every monthly build

- Crunch analytics & log data regularly to identify consumer insights / market insights, find improvements for consumer engagement & conversion rates. Constantly measure marketing

- RoI across channels and users

- Help the quality team in building & refining test-cases for UAT with the right tools

- Challenge and engage the product technology & business teams to keep them aligned towards achieving product targets in a timely manner

Requirements:

- 5+ years Social Applications / Mobile Applications product management experience is mandatory

- Should have worked directly with the technology team

- Must have experience of working with consumer tech company

- Ability to code will be a plus

- Able to fit in well within a startup environment and to provide hands-on management

- High energy level and untiring commitment to drive oneself & the team towards goal