Product Marketing Manager - Telecom

We are currently hiring a Product Marketing Manager for a Leading Telecom Firm that is renowned for its multi-cultural work environment coupled with enormous amount of opportunities to grow within the organisation.

Role Purpose :

Champion new product development and go to market for mobility voice & data :

- Outline market strategy & product portfolio.

- Manage product portfolio development.

- Formulate new product propositions.

- Establish products business cases.

- Lead cross-functional teams to deliver product propositions.

- Prepare and execute go-to-market strategy.

- Manage the post launch life-cycle of products.

- Deliver against P&L and KPIs for product portfolio.

- Ensure product alignment with the Group.

Key Responsibilities :

New product development & go to market approaches :

Market strategy & product portfolio :

- Drive market information collection.

- Articulate and drive market strategy.

- Create and publish product portfolio.

- Define High level Business Case for portfolio (opportunity sizing).

- Identify best practices relevant to portfolio (benchmark with competition).

- Align portfolio strategy with group.

Define and develop new products/propositions (according to portfolio) :

- Identify and define business requirements.

- Develop value proposition.

- Screen market for available solutions, technologies and vendors.

- Detail solution options & use cases.

- Document product functional requirements (interface with NW/VAS/IT on definition).

- Outline product support and reporting requirements.

Establish product business case :

- Size market opportunity.

- Project revenues.

- Define price proposals.

- Define cost targets for product development.

Product delivery :

- Plan product development.

- Lead product implementation.

- Drive feasibility assessments.

- Define business and operational process.

- Track performance to plan.

- Prepare and perform systems availability and operational readiness tests.

- Prepare and perform user acceptance tests.

- Train involved teams (Operations, CS).

Go to market :

- Establish product ta-riffing and market propositions.

- Outline distribution requirements for market segments: channel mix, new channels, commissions/incentives, contracts, etc

- Plan and execute marcom activities, inc. creation and production of marketing collateral.

- Lead product promotion initiatives, i.e. Experience Zone (concept to execution).

- Design and deliver product training's to sales teams.

- Communicate with sales teams and customers in circles -(Dissemination to circles- ).

Products Life-cycle Management :

- Define target customer segments & customer life-cycle and actions along the product road-map.

- Liaise with circle teams to capture new insights, comprehend deficiencies, and trigger & proceed into product enhancements & corrective actions.

- Ensure that products are competitive and/or innovative, substantiates brand promise & are aligned with the organizational objectives.

- Own and ensure commercial success of portfolio including P&L (i.e. ARPU, customer development) and non-financial KPIs (retention, loyalty, churn reduction, customer satisfaction).

- Ensure that product specific processes meet customer experience requirements.

- Manage excess and obsolete marketing materials.

- Manage product transitions/discontinuances.

Pre Requisites :

- This is a diversity hire,hence applications invited only from female candidates.

- Preferably a management graduate with minimum 4 years of experience into product marketing from verticals such as Telecom,Banking,Insurance or IT.

- Should be an effective communicator.