Product Marketing Manager - SaaS Product/HR Tech

In this role, you will lead the go-to-market strategy to educate and increase adoption and awareness of Instahyre's products. You will also be a key player in strategy, positioning and executing product launches and key initiatives to increase brand visibility.

Please go through the role and expectations below to decide whether you would be interested in

joining our mission to build the world's best recruitment tool.

The role:

- Product positioning: Analyze competitor products and conduct market research to develop an overall positioning of the product/feature and communicate to users

- Product launches: Increase awareness, visibility and adoption of new features through creation of content, videos and presentations. Closely work with customer success and tech teams to understand and develop content for the target user segment

- Sales enablement: Develop collateral and work closely with the sales team to train and elaborate on value proposition and positioning of Instahyre products and provide them with tools to convert prospective leads

- Customer marketing: Manage the content team to create industry intelligence reports for talent acquisition leaders

- Product documentation: Create and maintain product documentation and FAQ for users

Expectations:

- 2-6 years of product marketing experience at a SaaS company

- Exceptional written and verbal communications skills

- Strong analytical skills