Product Marketing Manager - SaaS - eCommerce/Logistics/IT

Product Marketing Manager - SaaS

Market analysis :

- Conduct market research to understand customer needs, industry trends, and competitive landscape

Product Market Fit:

- Identify which product would sell in which region & then create a set of collaterals for the launch

Product Positioning and Messaging :

- Act as a midway between product & marketing execution - to identify product market fit (Persona, geo, USP)

Content Creation:

- Nurture content in form of newsletters

- Content for identified hot pockets (Routing API, returns). Create content in form of value one pagers & blogs (NOT ad copies/landing page or any other asset)

- Product metrics to support media stories

- Constant product, platform, industry website updating - screenshots, content

- Case studies - metrics & value proposition

- Craft 1 blog every month (high quality)

Sales Enablement:

- Competitive intelligence via comparison ebook & value one pager

- Provide sales teams with the tools and training needed to effectively communicate product value propositions

- Develop sales enablement materials, such as pitch decks and competitive battle cards