Product Marketing Manager - SaaS

This is an IC role - The candidate should be based out of Bangalore

About Our Client:

Our client is a renowned name in the cloud optimization domain. Predominantly selling to the North American market, this is a niche segment where they have already created a footprint.

Job Description:

- Product Positioning: Develop clear and compelling product positioning and messaging that resonates with our target audience

- Go-to-Market Strategy: Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials.

- Content: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.

- Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers.

- Customer Advocacy: Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies.

- Analytics and Reporting: Monitor and measure the effectiveness of product marketing initiatives and adjust strategies based on data and insights.

- Competitor Analysis: Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation.

- Collaboration: Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives.

The Successful Applicant:

- 5-10 years of experience in Product Marketing

- This is an IC role reporting to the CEO. Candidate should come with experience dealing with a technically complex product

- Deep understanding of the art of catering to North American audiences, and technology fraternity ac ICP.

- Motivated, driven, and a team player.

- Open to Bangalore as a location, with 2-day WFO

What's on Offer:

- Industry-leading compensation

- Work with an extremely pedigreed set of leadership

- Attractive compensation and benefits