Product Marketing Manager - SaaS

Role:

Product Marketing Manager for a SAAS Product Company in Marketing and Advertising Technology helping Clients monetise their online presence.

Responsibilities:

- Define product positioning and messaging by target market segment and industry

- Build and execute Go-To-Market strategies for new product/feature launches

- Enable sales and business teams with sales kits and various collaterals such as customer testimonials, case-studies, pitch decks, etc. to generate new leads and accelerate deal velocity

- Work with the customer success and product engineering team to roll out messaging, product videos, demo videos and campaigns to existing customers to increase product awareness and adoption

- Work with our partners to strengthen our value proposition to customers, create broader market awareness and generate new business opportunities with and through our partners

- Develop and manage relationships with key partners to help further the relationship and joint marketing opportunities

- Analyze the success of marketing related campaigns and conduct ROI analysis

Qaulification: B.E. with MBA preferred

You have 2-6 years of strong experience in B2B SaaS product marketing delivering measurable outcomes

Experience: 2 to 6 years