Product Marketing Manager - Online/Internet - IIM/FMS/MDI/IIT/NIT/BITS

Roles :

- Would be responsible for designing and executing user engagement campaigns end-to-end

- Will have to work with Product & Marketing teams to improve user retention and increase engagement on the App

- Would be leading the user journey flow wherein the task would be to design personalised campaigns related to a user's stage in the product journey

- Will have to iterate the product elements and optimise gauging their performance and delivery

- Tracking the spends and performance of campaigns and analyse what timing, kind of messaging, type of channel works for different categories of user segments

Requirement:

- 0-3 years of experience. Atleast 6 months into Product Marketing

- Either from IIMs or BE/Btech from IITs/NITs/BITS

Preferred if have exposure to tools like CLvertap, Moengage etc