Product Marketing Manager - Online Gaming

Exciting opportunity to join a leading online gaming organisation who seek to employ a highly experienced Product Marketing Manager. Candidates from Online Gaming industry should only apply

Role based with one of the Worlds largest Online Gaming company having presence in Europe, South East Asia, US and China.

Job Description :

Roles and responsibilities would include - 

- Develop products and promotions that differentiate us from others in the market, including strategic communication

- Communicating the value of new products to internal teams to develop and facilitate the selling and support process

- Be responsible for end to end Customer Lifecycle Management in order to increase Customer Lifetime Value

- Be a leader with insights using a combination of behavioral data analyses and member research/insights

- Increase profitability through effective segmentation, targeting and use of analytics

- Reduce churn and increase retention rate through effective promotion strategies

- Establish timescales for project and manage the introductions of new products

- Delivering a great experience to the customer and drive technology/feature roadmaps based on insights from customers and the market

- Competition research and react where appropriate, fill product gaps

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Work with the brand team to create marketing promotions, content and reduce cost of customer acquisitions

- Managing budgets and improving key metrics of the product