Product Marketing Manager - IT

We are hiring for one of client based out in Gurgaon a Business Intelligence, technology Company.

Job responsibility:

- Develop a deep understanding of the product and features to provide messaging, value propositions, benefits, and material to support marketing and sales programs.

- Collaborate with Sales, Marketing and Product Management teams to drive a consistent and compelling product message to effectively promote and facilitate the sale of our products

- Be the liaison between teams to close the gap that exists between client feedback, to adapt to that feedback as an organization to improve our products and responsiveness.

- Research and understand the market, share competitive intelligence, and bring market insights to support product planning.

- Support the Product Management and User Research teams in understanding and considering the competitive landscape and target audiences.

- Develop market messaging & positioning that differentiates our products in the marketplace

- Create materials (sales enablement tools, presentations, case studies, product content, etc.) for the defined segmentation.

- Owns an audience segment and understand the customer persona, market trends to form product or market decisions.