Product Marketing Manager - IT

We have an excellent and immediate opportunity for a Product Marketing Manager with overall of 2-8 yrs of experience @Delhi

About Client:

Launched in 2013, came with an aim to solve the complicated last mile delivery issues on a mobile platform. Headquartered in New Delhi with offices in Mumbai, Bengaluru and Bangkok, Fareye has over 75 clients ranging from the e-commerce solution providers like Ecom express, Gojavas, Holisol to the traditional behemoths like DTDC, Blue Dart, Safe Express, Bajaj Capital, Hitachi etc. Globally, it has been able to leave its mark by optimizing and automating logistics operations for companies like Zalora, ACommerce, Sephora, and MarkaVIP.

The company has 80,000+ workforce on the platform and is currently doing 1 million transactions per day which are spread across 10 countries.

Responsibilities :

- Develop product messaging that differentiates new products from others in the market

- Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process

- Plan and take part in the launch of new products and involve several different departments in such launches

- Brief the press and PR teams about new products and take part in presentations

- Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas

- Review inventory levels and ensure product availability

- Establish timescales for development of new products with product management, engineering or manufacturing departments

- Use market research data to determine product pricing

- Create product content such as case studies, videos, website copy and blog posts

- Speak and present about products to both external and internal audiences

- Test new products

- Propose and keep within a budget

- Research competitor offerings and react when appropriate

- Recruit and develop a team of product marketing executives