Product Marketing Manager - Internet/Online

Product Marketing Manager

Key Responsibilities :

- Product Positioning and messaging -Develop product positioning and messaging that differentiates your products in the market

- Product launch - Plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Demand generation develop the strategy and manage the marketing programs that drive demand for your products

- Including working with Product Manager to identify key channels, messages and mode of communication with target segment

- Monitoring, measuring and tactically managing the marketing programs to drive effective resource usage for impact

- Market research and Product line evolution

- What products should be offered- (What are the un-served needs and segments that our products should expand into)

- Who will be the target customers (i.e., the boundaries of the market segments to be served)-

- Market size and potential of product

- How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model)-

- At what price should the products be offered-

- Resource usage for impact

Sales enablement : Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

Market intelligence : Be the expert on buyers, how they buy and their buying criteria; be the expert on competition and how to be far ahead of them

Requirements :

- Startup friendly high passion for scaling and driving adoption of a great product

- Doer very high ownership, execution skills with ability to take right risks

- From a reputed engineering college / B school Sharp analytical skills

- 2-5 experienced in a professional environment

- Having product marketing background is an advantage / Business Acumen

- As a Product Marketing Manager, you will be responsible for identifying un-served needs and opportunities in the market and managing the outbound marketing activities for your products.

- You will craft the messaging and positioning for products.

- You'll conceive and develop innovative marketing programs that drive demand.

- Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

- In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria.