Product Marketing Manager - Internet/Online

Responsibilities:

- Develop and own product positioning, messaging, and value propositions that differentiate our products in the market

- Provide input and strategy into the product roadmaps, strategy, and pricing based on market and customer research findings, and competitive findings

- Understand new markets, customer personas, products, and competition and deliver actionable intelligence to the product, sales, and other departments to maintain our competitive edge

- Drive the GTM strategy for a high potential category of products.

- Work cross-functionally with both the sales and product teams to create product marketing content (e.g. case studies, sales enablement materials, product videos, web copies, competitive differentiation, white papers) that clearly and effectively communicates unique capabilities of our products and their features

Requirements:

- B2B product marketing experience.

- Ability to interact with Engineering, Product Management teams.

- Strong attention to detail and ability to handle multiple activities simultaneously.