Product Marketing Manager - Insurance Technology Firm

A Growing Digital Brand is looking for Product Marketing Manager

Responsibilities:

- As a Product Marketing Manager, he/she will work closely with the founders and the engineering & product teams to translate features of the brands- innovative insurance technology platform into crisp marketing communication that excites their clients to use their product.

- Partnering with stakeholders across the business, he/she will own the voice of the product and help communicate the right information to the right customers at the right time to help them extract maximum value from the product.

- He/she will work collaboratively with company's technology and product team, from ideation to launch and user adoption.

- He/she will analyze and report marketing KPIs to track impact of marketing campaigns, optimize and improve the engagement of customers with the brands- platform.

REQUIRED SKILLS :

- Candidate must have at least 7+ years experience in product marketing roles in the enterprise software (SaaS) space.

- Candidate must have a good understanding of product marketing and are up-to-date with the latest trends and best practices in digital marketing, inbound marketing, and content marketing.

- Candidate should be familiar with the process of product management and how the role of a product marketer fits into it.

- Candidate must have experience in marketing analytics, automation, and content creation tools.

- Candidate having experience working with B2B software companies and having experience in crafting engaging content in excellent English, including blog posts, white-papers, slide decks, videos, etc. is preferred.

NICE TO HAVE SKILLS :

- Knowledge/Experience in Commercial Property Insurance/ Catastrophe Risk Analytics/ Modelling domain.

- Knowledge/Experience email and social media marketing.